The Most Popular Valentine’s Day Candy Is…
No, it’s not chocolate. The best-selling Valentine’s Day candies are those sweet and chalky little conversation hearts, simply known as Sweethearts. Daniel Chase, the brother of New England Confectionery Company (NECCO, as in the wafers) founder Oliver Chase, began printing sayings on candy in the 1860s, but the conversation hearts that we know today date back to 1902 when the company printed sayings on candy shapes including postcards, baseballs, horseshoes, and watches. Here are some other fun facts about the candy hearts:
-NECCO makes approximately 100,000 pounds of Sweethearts between late February to mid-January. The entire amount produced during that time, more than 8 billion candy hearts, sells out in six weeks!
-For many years, NECCO added ten new saying each year, usually with some sort of theme like animals (“Puppy Love,” “Bear Hug”), food (“Sugar Pie,” “Honey Bun”), and even the weather (“Cloud Nine,” “Heat Wave”).
-In 2010, for the first time in 145 years, the company created a new line of conversation hearts with expressions selected by the public. The most popular of those newer sayings are “Tweet Me,” “Text Me,” “You Rock,” “Love Bug,” “Soul Mate,” and “Me + You.”
-Of course, there are still some classics that have stood the test of time like “Be Mine,” “Be Good,” “Kiss Me,” “Sweet Talk,” and “True Love.” But if you want to get some of the old sayings that are no longer produced, or you’d like to have some custom made for a special event, you’ll have to buy a full production run of 1.7 million candy hearts!
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